AI in Drug Discovery: More than just ChatGPT
Just as structure-based drug design, combinatorial chemistry, Cryo-EM, and AlphaFold significantly advanced their respective eras, artificial intelligence (AI) now electrifies medicinal chemistry. While the fusion of AI and machine learning (ML) undeniably holds the power to accelerate drug target identification and new medicine discovery, their most significant opportunity lies in data interpretation. But is AI the magic bullet?
Wearable Tech in Sports: An Olympian’s Perspective on Accuracy, Performance, and Everyday Use
How do athletes use wearable tech for training? Mathilda Hodgkins-Byrne shares her insights on fitness trackers, heart rate monitoring, and performance data.
Sensory Beauty: A Practical Guide to Creating High-Value Marketing Content (Part 2)
Discover how to bridge the gap between science and marketing in the world of sensory beauty. This article provides practical tips for engaging scientists, translating technical details into compelling narratives, and using a multi-sensory approach to showcase your innovations. Learn how to create products that not only work but wow.
The Importance of Content Marketing in Science-Based Industries.
Standing out in science-driven fields requires more than just technical knowledge. It calls for strategic, high-quality content marketing. Scientific industries, from pharmaceuticals to environmental technology, are highly specialized and complex, making it essential to communicate effectively with a wide range of audiences.