Artemisinin: A Case Study in Tailoring Scientific Communication for Diverse Audiences
malaria, Drug disovery, Marketing, technical writing, artemisinin, science communication, science Philippa Cranwell malaria, Drug disovery, Marketing, technical writing, artemisinin, science communication, science Philippa Cranwell

Artemisinin: A Case Study in Tailoring Scientific Communication for Diverse Audiences

Understand how scientific content can be adapted for both scientific and non-scientific audiences. We’ve focused our discussion on one of the most important advancements of modern medicine: the topic of artemisinin in the treatment of malaria.

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Sensory Beauty: The CRO/CDMO Opportunity (Part 1)
science, science communication, scientific writing, cosmetics, Marketing, sensory beauty Suzannah Cranwell science, science communication, scientific writing, cosmetics, Marketing, sensory beauty Suzannah Cranwell

Sensory Beauty: The CRO/CDMO Opportunity (Part 1)

This article explores the burgeoning trend of sensory beauty and provides CRO/CDMO marketers with actionable strategies to communicate the value of their formulations to brands and distributors. By mastering the art of sensory beauty marketing, you can position your company as an indispensable partner in this exciting and evolving market.

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The Importance of Content Marketing in Science-Based Industries.
Science, science communication, scientific writing, Marketing, content creation Dr. Philippa Cranwell Science, science communication, scientific writing, Marketing, content creation Dr. Philippa Cranwell

The Importance of Content Marketing in Science-Based Industries.

Standing out in science-driven fields requires more than just technical knowledge. It calls for strategic, high-quality content marketing. Scientific industries, from pharmaceuticals to environmental technology, are highly specialized and complex, making it essential to communicate effectively with a wide range of audiences.

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