Sustainable Cosmetics: An Examination of Green Chemistry and Material Innovation
The cosmetics industry is increasingly coupling scientific advancements with green chemistry to meet consumer demands for sustainable products. This article examines the approaches of companies like The Body Shop, which pioneered hemp-based ingredients, Keracol, which focuses on solvent recycling and waste stream extraction, and Boreal Bioproducts, which utilizes pressurized hot water extraction of wood by-products.
AI in Drug Discovery: More than just ChatGPT
Just as structure-based drug design, combinatorial chemistry, Cryo-EM, and AlphaFold significantly advanced their respective eras, artificial intelligence (AI) now electrifies medicinal chemistry. While the fusion of AI and machine learning (ML) undeniably holds the power to accelerate drug target identification and new medicine discovery, their most significant opportunity lies in data interpretation. But is AI the magic bullet?
Freeze-Drying in Pharmaceuticals and Biotech: A Comprehensive Guide
Freeze-drying, scientifically known as lyophilization or cryodessication, is a precisely controlled dehydration process vital in pharmaceuticals and biotechnology. This comprehensive guide explores the fundamental principles of the freeze-drying process, its critical benefits, and the latest innovations driving its adoption in the pharmaceutical and biotech sectors.
Wearable Tech in Sports: An Olympian’s Perspective on Accuracy, Performance, and Everyday Use
How do athletes use wearable tech for training? Mathilda Hodgkins-Byrne shares her insights on fitness trackers, heart rate monitoring, and performance data.
Artemisinin: A Case Study in Tailoring Scientific Communication for Diverse Audiences
Understand how scientific content can be adapted for both scientific and non-scientific audiences. We’ve focused our discussion on one of the most important advancements of modern medicine: the topic of artemisinin in the treatment of malaria.
2024 Science Marketing Recap and Expanding Our Services in 2025
As 2024 draws to a close, we’ve been reflecting on a year of growth and achievement. It’s been a whirlwind, filled with exciting projects and wonderful clients. While we laid the groundwork in 2023, it was truly in 2024 that our business took flight.
Scientific Content Creation: A Scientist's Guide to Engaging Audiences with NSR Framework
Struggling to communicate complex science? Effective content marketing is vital for scientists. From pharmaceuticals to environmental tech, industries demand clear, engaging communication. Learn how to use the NSR framework to simplify complex concepts and connect with diverse audiences.