Long-Form Content to Drive Web Traffic
We regularly use long-form content for our clients to drive web traffic. In this case, our client is the US-based specialist in claims substantiation, primarily within the cosmetics and personal care industries, TRI Princeton.
Writing Textbooks and the Importance of Accuracy
We’ve written three textbooks in total, numerous academic papers and several book chapters. But this one is the most well-known of all of them. The third edition was prepared by Philippa while she was still an Associate Professor of Organic Chemistry, in conjunction with Professors Laurence Harwood and Chris Moody. This book is an institution, having sold over 25,000 copies since 1989 (which is massive for an academic textbook!).
The Importance of Short-Form Content to Maintain Scientific Credibility
This article explores the use of short-form informative pieces within the chemical industry that are written to give an overview of a niche area, where the readers will be experts in the field.
The Role of White Papers in Medical Education
This article explores the use of white papers within the medical devices industry.