Sustainable Cosmetics: An Examination of Green Chemistry and Material Innovation
The cosmetics industry is increasingly coupling scientific advancements with green chemistry to meet consumer demands for sustainable products. This article examines the approaches of companies like The Body Shop, which pioneered hemp-based ingredients, Keracol, which focuses on solvent recycling and waste stream extraction, and Boreal Bioproducts, which utilizes pressurized hot water extraction of wood by-products.
Sensory Beauty: A Practical Guide to Creating High-Value Marketing Content (Part 2)
Discover how to bridge the gap between science and marketing in the world of sensory beauty. This article provides practical tips for engaging scientists, translating technical details into compelling narratives, and using a multi-sensory approach to showcase your innovations. Learn how to create products that not only work but wow.
Sensory Beauty: The CRO/CDMO Opportunity (Part 1)
This article explores the burgeoning trend of sensory beauty and provides CRO/CDMO marketers with actionable strategies to communicate the value of their formulations to brands and distributors. By mastering the art of sensory beauty marketing, you can position your company as an indispensable partner in this exciting and evolving market.