Long-Form Content to Drive Web Traffic
We regularly use long-form content for our clients to drive web traffic. In this case, our client is the US-based specialist in claims substantiation, primarily within the cosmetics and personal care industries, TRI Princeton.
Sustainable Cosmetics: An Examination of Green Chemistry and Material Innovation
The cosmetics industry is increasingly coupling scientific advancements with green chemistry to meet consumer demands for sustainable products. This article examines the approaches of companies like The Body Shop, which pioneered hemp-based ingredients, Keracol, which focuses on solvent recycling and waste stream extraction, and Boreal Bioproducts, which utilizes pressurized hot water extraction of wood by-products.